For the introduction of the new, ultra-slim Pulsonic power brush, we debuted at the epicenter of slim and stylish - NYC Fashion Week. As an integrated effort, it encompassed multiple touch points – event marketing, digital ads, site experiences, in-store displays, blogger outreach and celebrity endorsers. In the 3 months following the event, we achieved an amazing 200 million media impressions, and exceeded sales goals by 17%. And all without TV.